There once was half of a basement that had soggy walls and a concrete floor angled towards a clogged drain. There were shelves of tools, and also jam. This was a place we could go to make things messily and uninhibitedly. This was the unfinished side.
At the heart of Unfinished Side is the music and the need to create. This foundation makes us better at everything we do. We consider the relationships we have – whether with media, distributors, filmmakers, musicians, or management – to be true collaborations.
Unfinished Side provides a full range of managerial and publicity services to its clients. Current and past clients include A Far Cry, Ravi Shankar, Alliance Artist Management, Kaki King, John Luther Adams, Music Before 1800, Cantaloupe Music, Harmonia Mundi, Anonymous 4, Peer Music, Hub New Music, Sarah Kirkland Snider, The Tallis Scholars, and Imani Winds.
Stuart Wolferman Founder
Stuart is a publicist and songwriter with an open mind and broad skill-set. He grew up in Kansas City, MO and studied music in Hartford, CT at Trinity College, graduating in 1997. Stuart then spent six dark, formative, and mostly glorious years in Seattle working for several non-profits. He served as publicity director for Seattle Youth Symphony Orchestras (the largest youth orchestra organization in the US!) throughout his time there. He also served as festival director for the Marrowstone Music Festival, and education director at Jack Straw Productions. Chunks of time were also spent in a red Ford Econoline touring with several bands, and writing introspective songs about hometowns and heartache.
After arriving in NYC in 2003, Stuart took the position of publicity director at Herbert Barrett Management. The experience of handling publicity materials and requests for a roster of over 120 artists was an invaluable experience. Stuart was able to hone his organization and efficiency skills while also coming into contact with media from all over the United States. In 2005, he officially launched Unfinished Side to pursue the idea that good work shouldn’t go unloved. Under the name Imaginary Johnny, Stuart has released six albums and is currently tackling one song a month. He’s been an International Songwriting Competition finalist and had songs placed in film and television. Stuart resides in Hastings-on-Hudson, NY.
Alex Rainer Digital Media Manager
Alex is a creative communications whiz, musician, and all-around lover of sound. He worked to support our arts communities through Westchester County’s ArtsWestchester, and has deep publicity and communications experience through work for top NYC agencies. A NY-native, Alex graduated from Binghamton University with degrees in English and Philosophy, and subsequently studied Arts Management and Studio Composition at Purchase College.
Zoë Knight Publishing Consultant
Zoë is executive director of St. Rose Music, a boutique music management and publishing company dedicate to facilitating the careers of path-breaking artists. She performs an array of publishing and management duties (including licensing) for artists such as Nico Muhly, Angélica Negrón, Tom Waits, Ravi Shankar, among others. She is an invaluable resource in the often murky world of commissioning, licenses, contracts, and other crevices of the music biz.