
nfinished Side provides a full range of publicity services to its clients. True to the spirit of the company, we aim to leave our clients with something tangible - to help them build something. Whether taking on a short-term campaign for a tour or record release, or working on long-term strategy and development, we want to hand our clients more than a packet of press clippings at the end of each month.
★ Control
In addition to tradition publicity work, we strive to help our clients achieve a new level of control over their careers and companies. For individual artists and ensembles this may mean developing an online presence on social networking sites such as MySpace, Facebook, iLike, LastFM, etc., or it may mean reexamining everything in the press kit to develop a more cohesive and consistent branding strategy.
★ Organization = Efficiency
For artist management companies we have produced new websites and digital press kits. We've restructured the way in which companies handle press inquiries and press materials from the ground up. In addition to creating a more organized and media-friendly company, our work moves a vast majority (in some cases all) materials into the digital domain, saving on office time, postage, and supplies.